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The Professional Speaker
A guide to preparing and
presenting the five kinds of speeches professionals five most often.
Covers the keynote address, the entertaining speech, the sales training
speech, the seminar and the motivational speech.
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SPEECH TITLE |
OBJECTIVES |
DURATION |
|
The Keynote Address |
Identify the basic differences between
keynotes speeches and other kinds of speeches. Learn how to evaluate
audience feeling and establish emotional rapport. Learn and use the
professional techniques necessary for a successful keynote presentation.
Develop a speech style and delivery that effectively inspires and moves
the audience to adopt your views as a collective reaffirmation of its
own. |
15-20 minutes |
|
Speaking to Entertain |
Entertain the audience through the use of
humor drawn from personal experience and from other material that you
have personalized. Deliver the speech in a way that makes the humor
effective. Establish personal rapport with your audience for maximum
impact. |
15-20 minutes |
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The Sales Training Speech |
Tell a sales audience how to sell a
product by using a planned presentation. Inform a sales training
audience about the human experience of the buyer-seller relationship.
Use entertaining stories and dynamic examples of sales situations.
Inspire salespeople to want succeed in selling. |
15-20 minutes |
|
The Professional Seminar |
Plan and present a seminar with specific
learning objectives. Relate to the audience by using a seminar
presentation style. Use seminar presentation techniques to promote group
participation, learning and personal growth. |
20-40 minutes |
|
The Motivational Speech |
Understand the concept and nature of
motivational speaking. Apply a four-step motivational method with the
purpose of persuading and inspiring. Deliver a motivational speech to
persuade an audience to emotionally commit to an action. |
15-20 minutes |
