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Persuasive speaking
(Replaced Professional
Salesperson) The ability to influence and persuade others to accept your
ideas, products, or services is vital. The projects in this manual are
all designed to help you develop excellent persuasive techniques and
expand your presentation skills.
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SPEECH TITLE |
OBJECTIVES |
DURATION |
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The Effective Salesperson |
Learn a technique for selling an
inexpensive product in a retail store. Recognize a buyer's thought
processes in making a purchase. Elicit information from a prospective
buyer through questions. Match the buyer's situation with the most
appropriate product. |
8-12 minutes |
|
Conquering The "Cold Call" |
Learn a technique for "cold call" selling
of expensive products or services. Recognize the risks buyers assume in
purchasing. Use questions to help the buyer discover problems with his
or her current situation. Successfully handle buyer's objections and
concerns. |
10-14 minutes |
|
The Winning Proposal |
Prepare a proposal advocating an idea or
course of action. Organize the proposal using the six-step method
provided. |
5-7 minutes |
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Addressing The Opposition |
Prepare a talk on a controversial subject
that persuades an audience to accept or at least consider your
viewpoint. Construct the speech to appeal to the audience's logic and
emotions. |
7-9 minutes for the speech 2-3 minutes for
the question-answer period |
|
The Persuasive Leader |
Communicate your vision and mission to an
audience. Convince your audience to work toward achieving your vision
and mission. |
6-8 minutes |
